Author Archives: HMI REP


A Synergistic Referral Source in Your Market

Annie Baeten


I was reminded last week at the HMI Discovery and Training Seminar why we always are in the Decorative Concrete Silver Lot at the World of Concrete. A Decorative Concrete specialist attended the seminar and while introducing himself he said; “I make sure I have a perfectly level base before I design our coatings. I’m not letting anyone drill holes through it after my art is done!”

Once in a while it is important to be reminded of the obvious. As a marketing professional I dream of Google Click leads, Facebook Ads, TV promotions and media driven business. BUT in the end they all cost real dollars.

Every market has decora

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Covid 19 Friendly Contracting
Concrete Repair – A Social Distancing Compliant Service
Annie Baeten

The last several months have brought many surprises and unexpected challenges to us all. I thought one delightful surprise was worth noting to anyone considering entering the Concrete Raising Business with HMI equipment and material. .

As the Marketing Director of HMI I also handle marketing and promotion for RaiseRite Concrete Lifting. RaiseRite is the contracting subsidiary of HMI which serves a market within 90 miles from HMI’s headquarters in Manitowoc WI. Upon my return from World of Concrete in February I am always pressured to build a backlog of work for RaiseRite for the season start once weather improves in Wisconsin. Of course 20

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Paul DelFino

PREFACE: This Blog is a continuation of “THE LIFE Of BILL” series. Among the most popular blogs in HMI’ history, Bill was first introduced in the February 2019 HMI blog publication. Readers are encouraged to read the initial blog and also the story of; “HOW BILL LEVERED BAD WEATHER TO DOUBLE HIS BUSINESS” in April 2019 to gain history and context about the character and his progression in the polyurethane lifting business. First envisioned and created as a method to articulate an average day of someone in the trade, Bill has evolved to an almost real relatable friend to many customers who reference him with a smile when speaking with HMI personnel.


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World Of Concrete 2020 Recap - ConExpo-Con/Agg Primer

Annie Baeten


On January 3rd I posted a bold promise of big plans for what HMI had in store for World of Concrete in Las Vegas in February. I am delighted to share that the crowds, customer feedback and new attendee feedback suggests HMI delivered.

WORLD OF CONCRETE 2020 - At the show HMI introduced its. newest product offering, FILLFOAM. (Exclusively provided by its sister company FILLRITE TECHNOLOGIES. The characteristics of this new technology were demonstrated live, as this highly flowable filling agent was pumped around a pole to fill a bucket at the show to the amazement of booth visitors.  The FILLFOAM demonstration was incorporated into the tr

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“31 Days until Another WOC Spectacular”

“67 Days until CONEXPO, only comes around every 3 years!”

Annie Baeten

The NEW YEAR, means the HMI marketing department is just shifting into top gear! We are only 31 days away from World of Concrete 2020 in Las Vegas.

Tradition has HMI not only presenting but demoing our latest innovation. Planning, coordinating, and preparing for a 4 day show with nearly 100 live demonstrations takes a bit of work. And 2020 promises to be bigger, better and more exciting than ever before. We will feature a BRAND NEW PRODUCT:

-              [icon pic="cogs"] NEW EQUIPMENT that can be easily installed into your current van, truck or trailer.


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Adding to the Long List of Applications of your HMI Poly System

Jen Mazur


The list of applications using foam grows every today. Setting Posts and Poles and reinforcing failing posts and utility poles is another way HMI customers have levered their equipment in increased their ROI.

There are many ways to set fence posts.  Many include mixing small batches of cement and extensive bracing to hold everything in place while allowing the cement to cure.  Some methods include premixing cement, others involve dry mixing directly into the post hole.  Both commonly result in a lot of time, effort and inconstant mixes that could fail and allow for movement.

Now imagine holding a post level for less th

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Paul DelFino



Several weeks back one of HMI’s customers contacted me and asked me to look critically at his business. After successive years of growth he had two simple questions: How am I doing? What else should I be doing?

After being tickled by his request (everyone likes to be asked for their opinion) I had him send down financials, management reports, sales and estimating reports and more. He was taking the time to formally budget for 2020 and using the discipline to CRITICALLY EVALUATE and PLAN.


Over time I have remained in continuous awe of the fact that over 50% of the small business’s I evaluate, under $5m in sales, have no budget. Entrepreneurs still tell me

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An Update on the Repair Featured In My May 2018 Sea Wall Blog
Paul DelFino

In May 2018 I/HMI published a blog discussing the utilization of HMI foams for Sea Wall repair(Blog Link: SEAWALL REPAIR ) In this blog I embedded a photo of myself applying HMI soil stabilizer to a traditional wash out area following hurricanes. Given events over the past month I thought it appropriate to provide an update following a recent visit by Hurricane Dorian.


THE PROBLEM - The area where my dock ramp meets land enjoys a transition from pavers to a wood ramp. The doc ramp stingers interface with the coquina stone sea wall with short piles, The south side had historically taken the worst beating as south west winds drive

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A discussion of considerations as to when to start a new concrete repair business.

Paul DelFino


All businesses have cycles. Some are related to:  markets, weather, economy in general and even a paradigm of tradition.

All reports indicate the current economic conditions have positively buoyed the concrete raising and leveling business in 2019. Forecasts, due to economic indicators, suggest equal or better for 2020. While thinking this through and listening to the stories of entrepreneurs who started their business in 2019, I was intrigued with the fact that the balloon of startups still sits in Qtr. 1. Feedback from these individuals motivated me to question the conventional thinking of timing.


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Experts Are Now Focusing On “The Customer Experience” To Maximize Profits!”

Paul DelFino


Focusing on the customer experience is not a new concept to graduates of the two day HMI “Discovery & Training Seminar.”  For nearly 10 years the concept of building a customer tunnel has been pounded into participants. Recently the concept, under a new name “Customer Experience” is getting very high attention in the business press and with experts of focusing on profit making.


We all know it costs a lot of money to get a lead. Your management of every potential lead to increase the probability of a closed sale can be one of the most important levers of your profitability. The maybe sale of a prospect has costs (expense

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Paul DelFino


After decades of evaluating small businesses I have come to the conclusion that I can judge the success potential in one brief interview with the owner/entrepreneur. It comes down to one overriding question; does he or she know their numbers?

There is a big difference between knowing how to successfully raise and level concrete or stabilizing an environment with Deep Foamjection and successfully running a business. When you raise concrete you have measurable goals and metrics. You’re trying to level, pitch, or stabilize. Each of these has a numeric goal of height, angle or soil density/compressive strength. With polyurethane you are judging which foam based on P

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Increasing the Percentage of Commercial & Governmental Work in Your Business
Paul DelFino
You can view the eyes open super wide and the minds calculating when HMI ownership describes larger commercial and governmental jobs at monthly Discovery & Training Seminars. The mention of jobs using hundreds of thousands of pounds of material has some attendees nearly salivating. When I mention perceived value pricing in these forums, where you are charging for a larger percentage of the savings you create for the customer and not by the square foot, the excitement builds. The attendees start doing searches for their new boat or second home.
The large commercial and governmental projects described and opportuni

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A Sequel to “A Day in The Life Of Bill” Blog of February 5, 2019

(Reading “A Day in the Life of Bill” in Advance Of Reading This Blog is Recommended for Understanding of History”)

Paul DelFino

Authors Note – “A Day in The Life of Bill” has turned out to be one of the most popular Blogs in the history of HMI postings. This is measured by views on our WEB SITE and measurement of the amount of time viewers spend on each page reading it. (Your website has this information as well if you check you’re Google Analytics). We thought it would be fun and informative to continue the Bill saga since he has evolved to an “icon poster child.” Enjoy


Bill and his family are sitting around the kitchen table having a mini

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"A Chronological Picture of the Average Day of a Polyurethane Concrete Lifting Contractor”

Paul J. DelFino

Reaching out to HMI, many aspiring entrepreneurs investigating entry into Polyurethane Concrete Lifting & Leveling Industry ask the magic question – “what is an average day like in the business?”

I thought it would be informative and fun to create a fictional contractor and share his average day with you.

MEET BILL   - Prior to contacting HMI in January 2018, Bill had been a tech support specialist at a major corporation.   He had accidentally fallen into the tech world in the mid-1980s even though he enjoyed a marketing and sales background. With 25 years in and the kids married and on their own; he aspired to: be his

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Jen Mazur


Have you ever called your supplier for help and know instinctively that the person giving you advice on the phone is reading a script and obviously never used the product you need help with? Or when operating a piece of equipment – thinking out loud – “the person who designed this obviously never did this work!" HMI is committed to insure that no customer will have that experience with our concrete lifting products or our team.


Over 43 years ago Ernie Cvetezar was operating “Raiserite Concrete Lifting” in Manitowoc, WI. He was dissatisfied with his mechanical mudpump. Over the winter season, decades a

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HMI Is Again Anticipating Putting On “A REALLY BIG – AND DEEP – SHOW” at The World Of Concrete in Las Vegas.

Fay Kaderabek

There are exactly 62 days until the curtain goes up for “Greatest Show in Concrete.” Will I be seeing you in Las Vegas? 2019 will represent the 40 consecutive year HMI has been participating in the BIG SHOW!


The greatest show deserves the greatest demonstrations. Again in 2019 HMI is planning new and exciting exhibits and presentations. This year we will feature our DEEP INJECTIONS SYSTEM & PRODUCTS. You may think you are at the circus as we climb to heights to inject our patented hydrophobic foam deep through our patented injection pipes utilizing the

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Jen Mazur

On October 21, 2018 over 30 HMI contractor customers “trekked back home” to HMI’ headquarters in Manitowoc, WI. for the first Special Deep Foamjection Training program.

The one day program was packed with:

Hands on Demonstrations
Case Study Reviews
Equipment Overviews

Participant reviews exceeded those of the acclaimed HMI two day “Discovery & Training Program” as existing polyurethane customers learned new ways to lever the power of their rigs to “make more money.”


Injecting polyurethane foam, at various depths, in areas where soil problems exist is not new. The process has been deployed for decades but protected by pat

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Communication skills – a key to successful entrepreneurial contracting!

Several years ago I was presenting at an industry association convention about marketing trends. During the traditional Q&A part of the program I was asked a broad question.  The gentlemen who was handed the microphone was an obvious veteran of contracting wars as he; had more grey hair than I and a face that signaled experience with winning and losing. I recall he rose slowly and not without some drama. His James Earl Jones voice caught me off guard with a broad yet direct question. He asked for my opinion on the #1 skill that was trainable and teachable at any life stage that would make him and his family a greater success in their business?

I r

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