Category Archives: Blog

“MADE BY CONTRACTORS FOR CONTRACTORS”

“THE GENESIS & DEFENSE OF OUR MANTRA”

Jen Mazur

 

Have you ever called your supplier for help and know instinctively that the person giving you advice on the phone is reading a script and obviously never used the product you need help with? Or when operating a piece of equipment – thinking out loud – “the person who designed this obviously never did this work!" HMI is committed to insure that no customer will have that experience with our concrete lifting products or our team.

THE GENESIS OF THE CULTURE

Over 43 years ago Ernie Cvetezar was operating “Raiserite Concrete Lifting” in Manitowoc, WI. He was dissatisfied with his mechanical mudpump. Over the winter season, decades a

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HMI NOW OFFERS SPECIAL DEEP FOAMJECTION TRAINING FOR CUSTOMERS

Jen Mazur

On October 21, 2018 over 30 HMI contractor customers “trekked back home” to HMI’ headquarters in Manitowoc, WI. for the first Special Deep Foamjection Training program.

The one day program was packed with:

Hands on Demonstrations
Case Study Reviews
Equipment Overviews
& MORE

Participant reviews exceeded those of the acclaimed HMI two day “Discovery & Training Program” as existing polyurethane customers learned new ways to lever the power of their rigs to “make more money.”

THE HISTORY

Injecting polyurethane foam, at various depths, in areas where soil problems exist is not new. The process has been deployed for decades but protected by pat




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TALKING FOR $s

TALKING FOR $s

Communication skills – a key to successful entrepreneurial contracting!

Several years ago I was presenting at an industry association convention about marketing trends. During the traditional Q&A part of the program I was asked a broad question.  The gentlemen who was handed the microphone was an obvious veteran of contracting wars as he; had more grey hair than I and a face that signaled experience with winning and losing. I recall he rose slowly and not without some drama. His James Earl Jones voice caught me off guard with a broad yet direct question. He asked for my opinion on the #1 skill that was trainable and teachable at any life stage that would make him and his family a greater success in their business?

I r

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DEFINING VALUE

DEFINING VALUE
What Is In The Price Per Pound?
Paul DelFino

Polyurethane concrete lifting and leveling is growing. HMI has taken the industry to a new level ever since it introduced its first trailer system that made polyurethane concrete lifting viable as a highly profitable residential service a decade ago.  (Concrete Construction Magazine Article>>)
As with any industry the cycles of maturity and growth allow for the introduction of new players. Business people seek new segments to enter and HMI helped create one for the Spray Foam Industry. On one side many spray foam contractors could now use their equipment to provide a new service at a higher margin by just changing the foam and preferably attaching a new gun. On the other sid



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WHO ARE THE EXPERTS? & WHO ANSWERS THE QUESTIONS AND HOW?

 

Paul DelFino

 

ANXIETY

Every so often I get frustrated!  Occasionally angry! What is the root cause of all this anxiety? The internet! More specifically the amount of misinformation that is often presented on: web sites, blogs, and specifically forums. Not to worry, I am not fixated on the problem and keep it all in perspective considering the unbelievable availability of data that we all enjoy daily. But – I often wonder how people really seeking help about concrete lifting sift thru the cyber infinity of noise to find the truth.

THE EXPERTS

In support of HMI I recently scoured the net to see if I could learn who a consumer or a concrete repair specialist would

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WHY – HOW

WHY - HOW

A SUMMARY OF HUNDREDS OF INTERVIEWS WITH ASPIRING CONCRETE LIFTING AND LEVELING ENTREPRENEURS & TIPS FOR SUCCESS

 

I have wanted to write this blog for years. Finally Annie and Jeff gave me the go ahead.

It is hard to believe, but for approaching a decade I have been presenting marketing ideas at the monthly HMI Discovery and Training Seminar. The intimate nature of the seminar experience has allowed me to sit down over lunches with hundreds and hundreds of: aspiring entrepreneurs, husbands and wives, fathers and sons, spray foamers, historic mudjackers and great people from all over the world in a number of current vocations to voluminous to list. In each of these interactions I ask 2 basic questions: why did you come here

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REPAIRING SEA WALLS

HMI “NEW” Hydrophobic Foams and One Part Soil Stabilizer Are Ideal For Sea Wall Projects
Paul DelFino
 

THE DREAM IS OFTEN A NIGHTMARE

Many people aspire to live on the water. Canal, lake or river front living with a boat in the backyard sounds like a dream. Although it is, like all good things there is a price. Maintenance of Sea Walls and the land at water’s edge is a permanent and ongoing program. Replacing a Sea Wall is “EXPENSIVE!” and many locations have limited access where the work can only be done with a barge (price x 2). Owners of waterfront need options. HMI products and your polyurethane system is a great, fast, and cost efficient alternative.

The Water You Love Is Your Worst Enemy

When you r



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“ITS SPRING – ITS TIME”

The Perfect Time to Start The Biz or Jump Start The Season!

 

Annie Baeten - Paul DelFino – Jesse Swetlik

 

I was reading a report from the “Joint Center for Housing Studies of Harvard University” and was contemplating whether to share their results for the benefit of current HMI customers or future HMI customers? Leave it to Annie the HMI marketing guru to solve my quandary.  She said – “speak to both!”

THE PERFECT STORM OF OPPORTUNITY

You do not need to do WEB research to tell you the peak season for home repair and home improvement is spring.  Common sense and a little experience can tell you that. However, what may be emerging in 2018 is a perfect storm of:

A robust economy and increa

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ANOTHER UNIT – IS IT TIME?

Jen Mazur

 

Over the winter and now as spring approaches, we at HMI are seeing more customers securing a second or third unit than ever before.  We thought it would be valuable to explore the circumstances that motivated these customers to take the next step. The sales and service team interviewed a sampling of these elite concrete lifters to try to ascertain their decision logic so we could share.

PROFIT x 2+

Basic business math suggests the introduction of a second unit (or more) has an expediential effect on profit. It’s simple – with the introduction of another unit you are doubling (or more) your profit and probably not increasing your overhead. The net effect is increased profits and profit margin.

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ARE YOU CONSIDERING THE WORLD OF CONCRETE IN JANUARY 2018?
HMI Will Be Front & Center, Always With Something NEW

Annie Baeten
Paul DelFino
Jen Mazur
Investing in your business is not always about purchasing new equipment, systems or hiring new/more people. It often can be investing in you to learn what is new and available. That is why many of HMI’s customers consistently attend The World of Concrete.

HMI WOC PLANS FOR THE 2018 SHOW
From January 23-26, 2018 the HMI team will again be in Las Vegas. A new bigger booth is planned front and center as you enter the Silver Lot - we will be hard to miss at booth #O40859 (Click the map below to enlarge!). HMI consistently offer new products and ideas, we will again be providing continuous dem





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“FINALLY LETS TALK – DEEP FOAMJECTION™”

A Deep Injection Primer
Jen Mazur
 

The marketplace, our customers, and the team here at HMI have long awaited the introduction of products to solve the root cause problem of sunken concrete and structures. Deep foam injection is the perfect compliment and natural extension of a polyurethane concrete lifting business. Until now patent restrictions have limited our offering but now we are ready to make you ready to offer this service.

 

WHAT IS DEEP FOAMJECTION™?

The process of injecting polyurethane foam into various layers of soil and substrata below the level of a concrete slab or structure is not new. Terms like Deep Injection have historically described the process of injectin



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“Is the grass always greener?”

Paul DelFino

Jen Mazur

 

Several weeks back Jen Mazur and I were monitoring calls into the HMI service department and we overheard a customer speaking to one of our representatives.

THE HORROR STORY IN SUMMARY

The customer related that he had accepted a call from an HMI competitive foam supplier. Our competitor apparently waxed eloquently about all the deficiencies of the HMI polyurethane concrete lifting foam expounding on weaknesses of recycled content and failures in settling post job completion. No statistics or research was provided; just an eloquent sales pitch and the concrete lifting contractor took the bait and ordered a barrel set of the competitor foam.

Upon completion of a residential lift

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Paul DelFino

 

A quarter century of consulting experience with small business has taught me that most entrepreneurs are very good at their specialty but their experience running a business varies greatly. Most entrepreneurs think nothing of investing time and money attending industry trade shows to learn about the latest equipment and techniques but fewer have read the latest business book or completed a new business course at a local university.

THE ANSWER

You are both: A concrete repair specialist AND as importantly, a business person!

As your business grows you may find that continuous education in business operations and system development could provide you a better return on investment then the latest piece of equipment offered.

W

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“IMAGE COUNTS – THINGS ARE CHANGING”

Paul DelFino

In 2016 “Consumer Specialists” (www.consumerspecialists.com) completed an update to extensive research on the Changing Approaches to Home Improvement they began in 2006.  I wanted to review the findings of this research to validate and update the marketing and sales recommendations presented at the HMI Discovery and Training Seminar. For me the key is/ was to identify what is changing. I was most surprised! After review I came away with 3 thoughts.

1.    There is a massive generation shift taking place. The market is evolving where Millennial’s and Generation X buyers are dwarfing the traditional sweet spot of Baby Boomers and they are spending MORE!

2.    Online presenc

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POLY IS HOT

“Trends Suggest Polyurethane Applications & Markets Will Grow Exponentially”

Paul DelFino

Sometimes the best blog is merely pointing your audience/readers to other great information.

It is suggested you review:

https://globenewswire.com/news-release/2017/04/19/962078/0/en/Polyurethane-Market-worth-over-75bn-by-2023-Global-Market-Insights-Inc.html

http://www.prnewswire.com/news-releases/global-polyurethane-foam-market---84-cagr-to-2021-led-by-electronics-593422341.html

WHY IS THIS IMPORTANT

Although some are not new, it appears that the applications, acceptance and promotion of products and processes utilizing polyurethane foams are not only on the rise but are truly taking off.

Beyond the concrete raising capability of your HMI equi

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REPRISE – SELLING FEAR!

The ADA is here to stay and continuing to lever it may be a key to your business!

Paul DelFino

 

In June 2015 I posted a blog on the HMI site title “SELLING FEAR” . I thought it was a reasonable discussion on the basics of how the American Disabilities Act can impact a concrete lifters/levelers business and how entrepreneurs should lever it.

Times and things change so I thought it was important to revisit this critical discussion lest we become embroiled in the hot topic of the day and begin to forget the basics.

IT LOOKS LIKE THE ADA IS HERE TO STAY

We are clearly currently in an environment of regulatory roll back. I recently became curious as to whether the ADA had hit the radar screen as a target for regu

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Moving Beyond Residential

A Great Balance of Residential, Commercial and Governmental Revenue Can Increase the Value of Your Business & Profits

Paul DelFino

 

At the HMI Discovery and Training Seminar we often encourage new entrants to concrete lifting and leveling to think in terms of building a balanced business.  Residential work can be looked upon as meat and potatoes contributing to ongoing revenue at the maximum margin and with the fastest payment terms supporting cash flow needs.  However, gold can be found in different segments where individual jobs can be larger and recurring.

WHERE TO GO & HOW TO START

I have often been quoted as saying “if you don’t do something – don’t expect anything!”  This again appl

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