THE NEW MARKETING COMPLEXITY Jen Mazur Apr 28, 2011 0000 “How you get the work has changed as much as how you do the work!” As I was sitting back and observing the recent April HMI Training Seminar, two thoughts came to mind: 1. How you get the work has changed as much as how you do the work! 2. When you consider; marketing, estimating, and sales HMI devotes as much time in our seminar on getting the work as we do training future equipment owners on how to do the work! More than 3 decades ago I started my mudjacking business by putting a 2’x4’ ad in the local newspaper. That one ad generated 14 requests for estimates and my first 10 jobs. RaiseRite/HMI was born and I had a new career. For the next 10 years, newspaper advertising was the anchor to my marketing program. Read More