November 2016 Press Release

HMI and ADVANTAGE+ Announce NEW Partnership to Assist with Small Business Startup and Growth

Entrepreneurs purchasing Concrete Lifting Equipment from HMI can qualify for participation in a special financing program from Advantage+, which includes working capital loans to fund business growth.

HMI, the Undisputed World Leader in Development and Distribution of Concrete Lifting Equipment and Processes, Is Now Offering Its Customers NEW Equipment Financing Options and Access to Working Capital Lending. (visit

Manitowoc, WI –  November 1,  2016


HMI, the world leader in development and manufacturing of concrete lifting processes and equipment, has announced a new arrangement with Advantage+. Beyond equipment financing options, HMI customers may now qualify for working capital loans from Advantage+.  Larry Elton, CEO of Advantage+, said, “Advantage+ and HMI share a common drive to help small businesses, which has made our partnership fun and rewarding. Our commonsense approach to financing has helped HMI’s customers from all over the country. We enjoy our growing relationship with HMI.”

When asked for comment, Jeff Cvetezar, HMI’s president, noted, “We are delighted to be able to avail our customer to Advantage+ to start their own business or fund their business growth. Advantage+ has evaluated the historic success of our customers and will now make working capital loans available to qualified HMI equipment users.”

The HMI-Advantage+ arrangement now includes:


  • Competitive Rates
  • 3-5 Year Terms
  • No Documentation Fee
  • No Payments for 30 Days
  • No Prepayment Penalty


  • Competitive Rates
  • 12-24 Month Terms
  • Loans from $5,000 to $50,000
  • No Prepayment Penalties

Qualification Criteria

  • 3 Years in Business
  • Favorable Business or Personal Credit History


Jeff Cvetezar summarized the HMI-Advantage+ program as “an outstanding alternative in a world where credit for small businesses is getting tougher and tougher. This program should assist in mitigating the growing practice of funding business through high interest credit cards.”

HMI has been providing quality concrete lifting equipment and material to the market since 1974. Its customers and its own contracting division have performed hundreds of thousands of successful projects for the government, commercial entities and homeowners. With a 100% commitment to its customers’ success, HMI is pleased to present Advantage+ as one more tool for its customers to use to grow their businesses.

For more information about the HMI-Advantage+ program or HMI materials, equipment and processes, please visit


13400 Bishop’s Lane, Ste 280

Brookfield, WI 53005

Phone: 800-949-7040