Missed Opportunity – “I’m Just Too Busy to Make More Money” HMI REP Apr 29, 2013 0000 Missed Opportunity – “I’m Just Too Busy to Make More Money” Business Advice from a War Horse “Who has Been There - Done That!” Ernie Cvetezar One of my great frustrations is watching clients and new friends make the same mistake I once made. THE SYMPTOM – Many of HMI’s clients who attend our seminars and secure NEW polyurethane concrete lifting and leveling equipment do so to add an additional service to their existing business. These entrepreneurs want to diversify, grow and increase their profit margins. Too often we get feedback from customers that they love the equipment. They have successfully completed a job, but have not used the concrete raising equipment recently because they just too busy with other parts of th Read More
THE NEW MARKETING COMPLEXITY Jen Mazur Apr 28, 2011 0000 “How you get the work has changed as much as how you do the work!” As I was sitting back and observing the recent April HMI Training Seminar, two thoughts came to mind: 1. How you get the work has changed as much as how you do the work! 2. When you consider; marketing, estimating, and sales HMI devotes as much time in our seminar on getting the work as we do training future equipment owners on how to do the work! More than 3 decades ago I started my mudjacking business by putting a 2’x4’ ad in the local newspaper. That one ad generated 14 requests for estimates and my first 10 jobs. RaiseRite/HMI was born and I had a new career. For the next 10 years, newspaper advertising was the anchor to my marketing program. Read More