Annie Baeten & Paul DelFino
At each HMI Discovery and Training Program we see smiles when Paul announces that HMI will be sending each attendee samples of successful marketing material (ads, photos, form letters, forms, email copy) when they complete the program. HMI boldly states that it will do all it can to make concrete lifters successful. Offering free marketing material is just another example.
YOUR MARKET IS DIFFERENT – HMI would prefer to provide you with a “paint by the numbers” marketing plan to insure success but that is not practical. Each attendee has a different market with varying; media, demographics, and psychographics. Participant’s business focus will vary as some specialize on residential while others zero in on; commercial, home owners associations and government,
A RUNNING START – Many entrepreneurs are most comfortable doing the work but struggle with getting the work. However, running your own business requires you to be a marketer. Our goal is to give you a running start by providing you with material that has worked for our contracting division. YES – we want you to copy it, plagiarize it and put your logo on it all as you continually test new approaches to marketing that are most efficient in your area. Personalizing our material will save you time and money.
WHAT TO EXPECT – When you get home from HMI training and look in your inbox you will have an email from Hightail.com. In this email is a 377 Megabytes Zip folder.. ie. MASSIVE amount of very useful marketing information.
This file includes:
PHOTOS/GRAPHICS
The essential before and after photos of settled and repaired concrete, clear crisp photos of our equipment and images of the equipment in use.
So you’ve never completed a concrete lifting job but you need to market your services some how! These photos make you instant professionals in the industry.
Once you are up and running it is important to begin your own before and after library of photos. This library will be very helpful in refreshing your website content and marketing via social media.
FORMS
The crucial estimating forms, and Terms and Conditions. Open these PDF’s and copy and paste all relevant verbiage onto your new word document with your company’s logo and information.
PRINT MARKETING
Examples of our contracting company’s postcards, brochures, door hangers, yard signs, Yellowpage listings and Home show Display Examples.
EMAIL MARKETING
We provide Drip campaign email examples for before an estimate is given, after an estimate is given and when the job has been completed.
Email is the most effective digital marketing tactic, the one that delivers the best ROI and the least difficult to execute. Start a customer newsletter that offers timely information about the business and special promotions. This helps build a community with your customers and retain them for future services needed.
OTHER; TIPS, RESOURCES & MATERIAL AVAILABLE: We encourage you to copy and lever any material published by HMI and Raiserite.
WEBSITE
Are you in need of an inexpensive but great quality website? We can provide you with our go-to contact! You can even visit our contracting company’s website if you need help with verbiage Raise-Rite.com
VIDEOS
Embed our videos on your website and/or play at an upcoming home shows. Potential customers will be able to preview the concrete raising process and how it works!
PHONE SUPPORT
Are you in need of a call center to prequalify your leads and populate your “Estimate Rocket” system? We can provide you with our go to contact who understands the business. (www.infocg.com)
- We even created a 16-page informative polyurethane concrete raising booklet that you can purchase from HMI. All you need to do is get your company’s info printed on a sticker and put in the corner of this booklet to hand out to potential customers! Read more about it HERE
Do you need something special? Call us! As previously boldly stated: “HMI will do it all it can to make you successful!”
