Tag Archives: start your own business

By: Paul DelFino
“Welcome to the Family” are the words I have used for many years to wrap up every HMI “Discovery and Training Seminar”!

The word family is continuously populated in the HMI website since it is in reality a family business that markets to families as well as major corporate entities and government. Last week, as I was queued up waiting to deliver the seminar wrap up, following Jeff’ presentation in Las Vegas, I starting thinking about the word – family - in a business context. What expectations and perceptions were created as we say “welcome to the family” or position ourselves as a family business?

FAMILY BUSINESS – GOOD or BAD IMAGE?

Generally family, in a business context, evokes multiple images/percepti


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