THE NEW MARKETING COMPLEXITY Jen Mazur Apr 28, 2011 0000 “How you get the work has changed as much as how you do the work!” As I was sitting back and observing the recent April HMI Training Seminar, two thoughts came to mind: 1. How you get the work has changed as much as how you do the work! 2. When you consider; marketing, estimating, and sales HMI devotes as much time in our seminar on getting the work as we do training future equipment owners on how to do the work! More than 3 decades ago I started my mudjacking business by putting a 2’x4’ ad in the local newspaper. That one ad generated 14 requests for estimates and my first 10 jobs. RaiseRite/HMI was born and I had a new career. For the next 10 years, newspaper advertising was the anchor to my marketing program. Read More
WOC 2011 – Ernie Cvetezar Is Excited! HMI REP Jan 4, 2011 0000 I am excited!!!!!! It’s true!!!!!! In the coming weeks the HMI team and I will be heading to my 23rd World of Concrete. It is not unreasonable to suspect that I would have a ho hum perspective after so many years of potential setbacks that are a result of our economic environment. Why am I excited? - FIX vs. POUR – The economy for concrete lifters and levelers is sound. With new construction down and budgets tight; fixing and efficiency are what is HOT. HMI customers are finding work and I suspect many in the trade will be approaching us on how to introduce a new Concrete Lifting & Leveling service to their business. As an example our contracting Division grew in 2010. - Mud & “NOW” POLY – I invented the first Read More
The HMI Training Seminar Experience HMI REP Oct 8, 2010 0000 The HMI team recently conducted its first training seminar on concrete raising and leveling using either the traditional mudjacking method or our NEW polyurethane concrete lifting system. Participants came from varied walks of life and brought varied experiences to our headquarters in Manitowoc, WI. We enjoyed the participation of: engineers, entrepreneurs, current contractors, retired professionals and some folks who are about to retire. WHY THEY CAME – When asked why they came to the HMI seminar three main reasons were cited by participants: 1) Looking for a NEW business opportunity they can rely on Part Time or Full Time.2) Looking to ADD a service to an existing business.3) Looking to start a FAMILY business where they can invol Read More
A little knowledge goes a long way! Learn how to raise concrete in 2 days! HMI REP Sep 15, 2010 0000 LEARNING TO LIFT & LEVEL CONCRETE 36 Years of Experience in 2 Days I’ve been asked to give a 3 minute speech on the history of my companies for the introduction segment of our NEW upcoming TRAINING SEMINARS. WOW - did that request get me thinking. I laughed to myself thinking how I could probably talk “for hours” on how I got started in business or how I learned how to mudjack or what my business philosophy is and how it made me successful. I could pepper my talk with humorous stories of accidentally spraying customers with mud or water, filling toilets with mud and some not so funny stories about pushing in basement walls or filling heating ducts with mud. When if comes to giving this “3” minute speech (they will hav Read More